Insights

In a market economy, the company is by definition called upon to carry out its activities in a competitive environment. Everyone is expected to evolve in a competitive context where market shares are generally the subject of a permanent struggle. Fluctuations in these shares largely reflect the dynamism of some and the stagnation or decline of others.

The appearance of a competitor, the disappearance of another, the launch of a new product, new investments made by a competitor to increase its production or to improve its quality are most often monitored by the other competitors who follow. the evolution of the market.

Material and human resources are often mobilized by the company to ensure continuous monitoring of competition and allow management to make the necessary decisions in terms of marketing, renovation of production tools, recruitment. new skills and financing.

This competition is part of the rules of the game and the company is prepared for it. It is even obliged to endure them, knowing that competition law condemns illicit agreements and anti-competitive practices.